Articles on Tech

Tech trends, new tools, modern stack, and the how-and-why of technology in marketing.

TechSeptember 2, 20268 min read

Website Speed Audit: How to Test, Understanding Core Web Vitals, and Top Optimization Fixes

A comprehensive guide to testing site speed with PageSpeed Insights: understanding LCP, INP, and CLS thresholds, field data vs. lab data, and the top 10 performance fixes for Israeli business websites.

TechSeptember 4, 20267 min read

Website Maintenance & Security: What's Included, Costs, and the Real Price of Neglect

A website is live software running 24/7, not a static printed brochure. Discover what comprehensive website maintenance entails, how small business sites get hacked, Israeli maintenance pricing, and a 10-minute monthly checklist.

TechAugust 31, 20267 min read

Buying a Domain and Web Hosting: What to Know Before You Pay

Your domain must be registered in your name, not your agency's. That is rule number one, followed by: TLDs, naming, DNS, hosting tiers, and a pre-payment checklist.