Articles on Social

Social media marketing - Instagram, Facebook, TikTok, and LinkedIn - content that works.

SocialSeptember 10, 20269 min read

Social Media Management for Businesses: What It Includes, How Much It Costs, and When to Hire an Agency

What is actually included in monthly social media management, realistic pricing tiers across freelancers, studios, and agencies in Israel, when DIY works, and 7 questions to ask before signing.

SocialSeptember 9, 20268 min read

Reels for Business: Producing Short-Form Video on Instagram, TikTok, and YouTube Shorts That Drives Customers

Why short-form video attracts new customers, 8 proven formats for small businesses, phone vs. studio shooting, Hebrew hooks and subtitles, posting frequency, and ROI measurement.

SocialSeptember 4, 20266 min read

How Much Do Facebook and Instagram Ads Cost in 2026? Budgets, Cost Per Lead, and Management Fees

Ad auctions, CPMs, Cost Per Lead (CPL), minimum viable budgets, and agency fees: everything that dictates the real cost of paid Meta advertising in Israel.

SocialOctober 1, 20255 min read

Social Media Marketing: What Works in 2026

Social media marketing in 2026: which platform fits your business, what content works (hint: short video), when to pay for ads, and leads over likes.