Articles on Social

Social media marketing - Instagram, Facebook, TikTok, and LinkedIn - content that works.

SocialOctober 29, 202610 min read

The Facebook Ad Library: How to Check What Competitors Are Running, and What You May Take From It

The Facebook ad library shows which ads competitors have live right now: what is actually visible in Israel, how to search it, and what you may not copy.

SocialOctober 21, 202610 min read

Facebook Business Manager: How to Set Up a Business Portfolio, Give an Agency Access and Keep Ownership

Facebook Business Manager is now a business portfolio: how to set one up, give an agency partner access without losing ownership, and fix a blocked account.

SocialOctober 9, 202610 min read

Instagram Business Account: How to Build a Profile That Brings Enquiries, From Settings to Highlights

An Instagram business account starts with settings, not content: which account type to choose, what to write in the bio, which contact buttons to switch on.

SocialOctober 4, 20269 min read

Facebook Lead Form or Landing Page? How to Choose, and How to Build a Form That Brings Quality Leads

Facebook lead form or landing page? A decision table, choosing the form type, qualifying questions, consent under Israeli law and connecting leads to a CRM.

SocialSeptember 10, 20269 min read

Social Media Management for Businesses: What It Includes, How Much It Costs, and When to Hire an Agency

What is actually included in monthly social media management, realistic pricing tiers across freelancers, studios, and agencies in Israel, when DIY works, and 7 questions to ask before signing.

SocialSeptember 9, 20268 min read

Reels for Business: Producing Short-Form Video on Instagram, TikTok, and YouTube Shorts That Drives Customers

Why short-form video attracts new customers, 8 proven formats for small businesses, phone vs. studio shooting, Hebrew hooks and subtitles, posting frequency, and ROI measurement.

SocialSeptember 4, 20267 min read

How Much Do Facebook and Instagram Ads Cost in 2026? Budgets, Cost Per Lead, and Management Fees

Ad auctions, CPMs, Cost Per Lead (CPL), minimum viable budgets, and agency fees: everything that dictates the real cost of paid Meta advertising in Israel.

SocialOctober 1, 20255 min read

Social Media Marketing: What Works in 2026

Social media marketing in 2026: which platform fits your business, what content works (hint: short video), when to pay for ads, and leads over likes.