ChatGPT ads policy: which businesses can advertise and which are blocked in Israel
September 22, 2026
ChatGPT Ads Management
Your ad appears right under the answer, at the moment a customer is deciding
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- 28 five-star Google reviews
- 200+ happy clients
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Active clients
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Websites built
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Digital business cards
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₪ monthly ad spend
What it looks like
This is what your ad looks like inside ChatGPT
Pick a type of business to see an example conversation, the ad that appears below the answer, and the context hints that put it there. The businesses in the examples are fictional.
The question: I am renovating my kitchen on a budget of about ₪60,000. How do I choose cabinets that will last?
The answer: Check three things before you sign: the carcass material and its water resistance, the quality of the hinges and runners, and the written warranty. It is also worth asking for a 3D rendering before you order, to see the kitchen in your own space.
Alon KitchensSponsored
Custom kitchens, from design to installation
Measured at your home and designed in 3D before you order.
The context hints we wrote for the campaign, instead of keywords:
- a family renovating a kitchen and choosing between cabinet types
- a kitchen renovation budget of ₪40,000 to ₪80,000
- comparing a ready-made kitchen with a custom one
The question: We have an 80-square-meter garden. How much does a home pool cost, and what should we know before starting?
The answer: The price depends mostly on the pool type (concrete, fiberglass, or prefab), the size, and the filtration system. Before you start, check permits, access for heavy machinery to the yard, and the monthly maintenance cost.
Galil PoolsSponsored
Fiberglass garden pools, installed in two weeks
An on-site consultation and a detailed quote, no obligation.
The context hints we wrote for the campaign, instead of keywords:
- homeowners with a garden considering a home pool
- comparing a concrete pool with a fiberglass one
- the installation and upkeep cost of a backyard pool
The question: We are looking for a couples cabin in the north for a weekend in October, with a hot tub and a view. What should we check?
The answer: Check the cancellation policy, whether the hot tub is private and inside the unit, and how far it is from restaurants and attractions. In October it is best to book early, because weekends fill up fast.
HaKerem CabinsSponsored
Couples cabins in the Galilee with a private hot tub and a view
Breakfast at your door and flexible cancellation up to a week before.
The context hints we wrote for the campaign, instead of keywords:
- couples planning a romantic weekend in the north
- a cabin with a private hot tub and a view
- an autumn couples getaway in the Galilee
The question: I want to learn advanced Excel to move up at work. Is an online course or a classroom course better?
The answer: If you need flexibility, an online course with hands-on exercises and feedback on your work will do well. Check that it covers advanced formulas, pivot tables, and automation, and that you keep access after you finish.
Excel PlusSponsored
Advanced Excel online, practiced on real files
Your first lesson is free, with a certificate at the end.
The context hints we wrote for the campaign, instead of keywords:
- employees who want better Excel skills to move up at work
- comparing an online course with a classroom course
- learning pivot tables and advanced formulas
ChatGPT ads management means setting up and running sponsored ads that appear below ChatGPT answers, in conversations related to what you sell. It is for businesses selling home and consumer goods, local services, travel and leisure, digital products, or courses that want to reach a customer at the moment they compare options and decide. Since September 2026, Israeli businesses can advertise in ChatGPT, billed in shekels. We check that your category is approved for advertising, guide the account setup, write ads and context hints instead of keywords, install conversion tracking, and tune every week. The account always stays in your name.
₪60
minimum daily media budget, so you can start with a small test
By context
ads match the conversation, not a keyword
Yours
an Israeli account in shekels that stays with your business
Fit check
Can your business advertise in ChatGPT?
Pick your category. The coloured dot already shows the answer: green is approved, orange is conditional, red is not approved.
Home goods & furniture
Approved
Home and household goods are one of the core categories OpenAI is focusing on at this stage.
Let us work out which campaign fits your business.
Check my fitFashion & cosmetics
Approved
Consumer goods are approved, as long as the ad and the landing page make no medical claims.
Let us work out which campaign fits your business.
Check my fitRenovation & trades
Approved
Local services, such as renovation, plumbing, pools, and barbershops, are a core category.
Let us work out which campaign fits your business.
Check my fitTravel, cabins & attractions
Approved
Travel, experiences, and leisure are a core category, and they suit planning conversations in a chat especially well.
Let us work out which campaign fits your business.
Check my fitRestaurants & food
Approved
Approved, as long as alcohol is not the focus of the ad or the landing page.
Let us work out which campaign fits your business.
Check my fitCourses & training
Approved
Education and digital products are a core category.
Let us work out which campaign fits your business.
Check my fitApps & software
Approved
Digital products are a core category.
Let us work out which campaign fits your business.
Check my fitReal estate
Allowed, with conditions
You can advertise the agency or the platform, but not a specific property for sale or rent, including on the landing page.
We review the ad wording and the landing page with you before we start.
Check my fitRecruiting & staffing
Allowed, with conditions
You can advertise the company, but not a specific job listing, including on the landing page.
We review the ad wording and the landing page with you before we start.
Check my fitFitness & supplements
Allowed, with conditions
Fitness gear and programs are approved. Supplements only when sold through major retailers and without health claims.
We review the ad wording and the landing page with you before we start.
Check my fitFinance, insurance & mortgages
Not approved from Israel for now
OpenAI approves financial services only in the US, and only after an individual review. Outside the US they are generally not approved.
Meanwhile you can reach these customers on Google, and we will let you know when the policy changes.
Google AdsMedical, clinics & aesthetics
Not approved from Israel for now
Health services, including aesthetic treatments, are approved only in the US and only after an individual review.
Meanwhile you can reach these customers on Google, and we will let you know when the policy changes.
Google AdsLawyers
Not approved from Israel for now
Legal services are currently approved only in the US, for advertisers licensed where the ad is shown.
Meanwhile you can reach these customers on Google, and we will let you know when the policy changes.
Google AdsAlcohol, gambling & dating
Not allowed
These categories are banned in ChatGPT worldwide, as are tobacco, political content, and weapons.
We are happy to look at other channels that suit your category.
Talk to usPer OpenAI's Ad Policies, checked September 22, 2026. The policy changes often, and we check every business against the current version.
Comparison
ChatGPT, Google or Meta: what is the difference?
ChatGPT does not replace Google or Meta. It catches a different moment: when the customer is already asking for advice and comparing. This is how the channels differ.
| ChatGPT | Meta (Facebook & Instagram) | ||
|---|---|---|---|
| Where the ad appears | Below the answer, in a separate box labeled as sponsored | In search results, on websites, and on YouTube | In the Facebook and Instagram feed, Stories, and Reels |
| What the customer is doing | Asking for advice, comparing options, deciding | Searching for something specific, right now | Scrolling, not looking for anything in particular |
| How the audience is chosen | By the conversation and the context hints you write, with no keywords | By keywords and search intent | By audiences, interests, and behavior |
| How you pay | Per impression or per click, even in a campaign optimized for conversions | Usually per click | Usually per impression |
| Who sees the ads | Free and Go users. Not Plus and above, and not anyone under 18 | Anyone searching on Google | Facebook and Instagram users |
| What it suits best | Products and services people deliberate over and compare | Existing demand: people already searching for what you sell | Creating demand, and products that show well in a photo or video |
| How mature the channel is | Beta. No benchmarks by category yet | Established, with benchmarks for every category | Established, with benchmarks for every category |
How we work
Your first weeks in ChatGPT
From the fit check to the decision to scale takes about five weeks. Here is what happens at each stage, the budget we recommend, and what to prepare.
Days 1 to 3
Fit check
We confirm your category is approved from Israel, what your customers ask, and which landing page to send them to.
Days 3 to 10
Account, verification & build
You open an advertiser account in your business name and invite us. While OpenAI verifies it, we write the ads and context hints and install the pixel and tracking.
Weeks 2 to 5
Test period
The campaign runs on a test budget, and every week we tune bids, ads, and context hints by what brings inquiries.
End of the test
Decide together
We compare the cost per inquiry with your other channels and decide together: scale, change course, or stop.
The test budget we recommend
₪100 to ₪150 a day
for three to four weeks. About ₪2,100 to ₪4,200 for the whole period, paid directly to OpenAI.
OpenAI's minimum is ₪60 a day, but at that level data builds up too slowly to judge cost per inquiry. The range we recommend gives you enough clicks to decide, without committing a large budget to a channel that has no benchmarks yet.
Good to know: a daily budget in ChatGPT is an average. On a given day spend can reach up to 2x, but in a week (Sunday to Saturday) it never exceeds 7x the daily budget. Our management fee is separate and set after a scoping call.
What to prepare
- Your business details and ID for OpenAI's verification
- A business credit card, billed in shekels
- A focused landing page for the offer (if you have none, we build one)
- A cookie banner and privacy policy that cover the pixel (we update them)
Why choose Simple Web
01
A Fit Check Before the First Shekel
Not every business can advertise in ChatGPT. From Israel, OpenAI currently does not accept ads for financial, health, or legal services, or ads for a specific property or job listing. We check this in the very first call, so you do not spend time on an account that will not be approved.
02
Your Account, Set Up Right From Day One
In ChatGPT, the business itself opens the ad account and invites us in. We guide you through business verification, billing in shekels, and the settings that cannot be changed later: country, currency, and time zone. The account and its data stay yours.
03
Context Hints Instead of Keywords
ChatGPT does not match an ad to a search term but to a conversation. So we write context hints that describe who needs you and when, for example "a family renovating a kitchen and choosing between cabinet types". This is where most of the targeting work now happens.
04
Ads Written for a Conversation, Not a Banner
An ad below an answer has to read like useful information, not a slogan. We write many distinct variations per offer, with an image that fits the message and a landing page that picks up exactly where the customer's question left off.
05
Real Measurement, Within Privacy Law
We install the OpenAI pixel, set up conversion events (lead, purchase, sign-up), and add UTM parameters for your analytics. We also update your cookie banner and privacy policy, because under Israel's Amendment 13 the pixel is a new party that receives data.
06
Start Small, Scale What Works
The channel is new and has no benchmarks yet, so we start with a test budget (we recommend ₪100 to ₪150 a day; OpenAI's minimum is ₪60) and scale only what brings inquiries. If you also advertise on Google or Meta, the monthly report shows them side by side, so you see where every shekel works hardest.
Organic SEO
Want ChatGPT to recommend you inside the answer?
That cannot be bought. Organic SEO builds a site and content that Google and AI answer engines understand and cite, over time.
Google Ads
Your category not approved in ChatGPT yet?
Finance, health, and legal businesses can reach customers on Google today, with a paid campaign that brings inquiries from people searching for exactly what you sell.
Let us check whether ChatGPT fits your business
Check my fit
Testimonials
What our clients say
28 five-star Google reviews - read what they say about us.
Read all reviews on GoogleThe collaboration was professional, organized, and pleasant. There was attentiveness to our needs, precision in messaging, and the ability to create a proper and consistent marketing process.SSoul Energy OfficeBusiness Client★★★★★Read on GoogleI worked with the company on building a website, and the experience was positive and professional. The process was organized, with attentiveness, high availability, and meeting the set timelines.AAttorney Lior DavidianLawyer★★★★★Read on GoogleI arrived at Orel and Tal after many searches and from the first moment I knew I was in good hands. Simply professionals. Beyond the amazing website result, I was impressed by the availability and patience.SShahar AmaraBusiness Owner★★★★★Read on GoogleThe work on the website was done with sensitivity, attentiveness, professionalism, and exceptional precision. I felt there was a real understanding not just of what I asked technically, but of who I am.GGabriela ElbazArtist★★★★★Read on GoogleSimple Web built me a professional website at very high standards. Much more beautiful than I expected and a leading site compared to competitors in both design and content.OOren LevyAccountant★★★★★Read on Google
Let us check whether ChatGPT fits your business
Check my fitFAQ
These are sponsored ads that appear below a ChatGPT answer, in a separate box labeled as sponsored, when the conversation relates to what you sell. The ad shows your business name, logo, a headline, short copy, an image, and a link. According to OpenAI, ads do not influence the answers themselves, and advertisers never see conversations, only aggregated numbers.
Yes. Since September 2026, Israel is on the list of countries where businesses can open an ad account themselves, billed in shekels. The account must belong to a business registered in Israel. OpenAI is rolling ads out to users gradually, so every campaign we run starts with a test budget that shows how many impressions your category actually gets, before we scale.
We tell you in the very first call, before any account is opened. Today, ads for financial, health, and legal services are not accepted from Israel, and ads for a specific property or job listing are not allowed anywhere. For those businesses we build the advertising on Google and Meta, and we let you know when OpenAI's policy changes. It has already changed six times since March 2026.
There are two separate numbers: the media budget paid directly to OpenAI, and our management fee. For the test period we recommend ₪100 to ₪150 a day for three to four weeks (OpenAI's minimum is ₪60 a day), and you pay per impression or per click, never per conversion. We quote the management fee after a short scoping call, in a transparent offer with no long lock-in.
Not through ads. According to OpenAI, ads do not influence the answers, and a place inside the answer cannot be bought. But it is work we do separately, through organic SEO: content that answers your customers' questions, a site AI engines understand, and mentions of you across the web. Many businesses combine the two: an ad that brings inquiries now, and content that builds presence in answers over time.
Only users on the Free and Go plans. Plus, Pro, and Business subscribers do not see ads, and neither do users identified as under 18. Ads are not shown in sensitive conversations, such as personal health, mental health, and politics, or in temporary chats.
In a short scoping call we check that your category is approved and what your customers ask. Then you open an advertiser account at ads.openai.com and invite us in (OpenAI does not let an agency open an account on a client's behalf). OpenAI's verification can take a few days, and meanwhile we write the ads and context hints and install tracking. From there we launch on a test budget.
Impression and click data starts showing on launch day. But ChatGPT Ads is still in beta, and OpenAI itself says there are no benchmarks by category yet. So we judge a campaign after a few weeks of data, by cost per inquiry, and compare it with your other channels.
The information on this page is based on OpenAI's Ad Policies and advertiser Help Center, checked September 22, 2026. For the full details, including costs and what is still unknown: our guide to advertising on ChatGPT from Israel.
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