YR Advanced
Fire Detection & Suppression Importer · Rishon LeZion
We built a modern headless WordPress website for YR Advanced, the official Israeli importer of ADVANCED, Securiton, ITC, COPA and Aumüller fire-safety systems: content managed in WordPress, a fast Next.js front end on Vercel, a 9-category product catalog with standards badges (UL864, EN54, SI 1220), an installer training and certification center, guides, downloads and a quote form. Every product image, originally an old catalog photo, was regenerated with AI (Higgsfield) in a unified studio style that matches the company branding.
Headless WordPress: Familiar Content Management, App-Fast Site
YR Advanced manages dozens of products, guides, downloads and training dates that change constantly, so the team needed an admin they already knew. We built a headless architecture: WordPress serves only as the CMS on a separate domain, while the site itself is a Next.js front end served from Vercel. The result: statically generated pages that load instantly, no heavy plugins, no third-party scripts, no WordPress exposed to visitors, and a fully custom design that is not tied to a theme. The homepage hero carousel and promotions strip are fed by a custom WordPress API we built, so the team updates them without a deploy. Images are served as AVIF, and every page ships with metadata, a sitemap and JSON-LD schema (local business, product, article) built for SEO from day one.
New AI Product Imagery, in the Company Branding
The material we received was old catalog photography: mixed backgrounds, inconsistent lighting and low resolution that did not fit a modern site. Instead of a shoot day for dozens of panels, detectors and suppression cylinders, we regenerated every product image with Higgsfield: each product placed in a dark studio with a subtle red glow in the brand colours, at the same angle, lighting and proportions. The hero carousel, the 9 catalog categories and the product pages now read as one family, and the client gained an image library that also serves its presentations and advertising.
Content Architecture for a B2B Importer: Standards, Training, Quotes
YR Advanced's audience is installers, integrators, safety consultants and electrical contractors, and they check one thing first: is the system approved. So every product carries standards badges (UL864, EN54, SI 1220), there is a certifications page, a dedicated SI 1220 guide and professional articles on open vs. closed systems and aspirating smoke detection. We added a training center with certification dates and registration, a marquee of 54+ certified installer companies, a download center with 46 PDFs filterable by product, a gallery, 9 manufacturer videos, Waze navigation to the demo center in Rishon LeZion, a floating WhatsApp button and a quote form, so every page on the site leads to an inquiry.
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