Mona Liza Fashion
Women's Fashion Boutique · Shopify · Netanya
We built a Shopify store for Mona Liza, a women's fashion boutique from Netanya with the "Noir Icons" signature collection. The store is structured around deep categories (dresses, suits, overalls, modest dresses, casual, tops, jeans, skirts, jackets, shoes, jewelry and accessories), with prices ₪199-₪1,800, free shipping over ₪499, 3-5 business-day nationwide delivery, an embedded Instagram feed and digital gift cards.
Shopify + 12 Deep Categories + Noir Icons
We built the store on Shopify with 12 categories: dresses, suits, overalls, modest dresses, casual, tops, jeans, skirts, jackets, shoes, jewelry and accessories. The signature "Noir Icons" capsule (black-white-neutral) takes center stage on the homepage, alongside a dynamic "Best Sellers" row that updates by actual sales. Prices ₪199-₪1,800 are visible up front, with search, wishlist and a cart that auto-applies free shipping above ₪499.
RTL, Live Instagram Feed & Digital Gift Cards
Since most of Mona Liza's buyers come through Instagram, we embedded the @monalizafashion and @monalizaboutique1 feeds directly on the homepage. Every shoppable image links straight to the product. We added digital gift cards (a hot ask around holidays), and kept a clean Hebrew RTL layout anchored on a recurring black-and-white monogram identity.
"Modest" Collection: a Unique Segment Focus
We turned Mona Liza's modest-dress collection into a featured category, with a dedicated filter by length and cut, paired with a clean presentation that separates the segment from the general range. It opens the boutique to specific audiences (wedding, ceremony, everyday wear in the religious community) without compromising the brand's modern aesthetic.
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