Y.K. Transportation
Bus & Charter Company · Petah Tikva
We rebuilt the website of Y.K. Transportation, a Petah Tikva charter company operating since 1988 with its own fleet, from a 6-seat van to a 60-seat coach, and we run its SEO. The site has a homepage with drone footage of the company's real coaches, a page for every vehicle type, service pages that work as landing pages with a quote form right under the headline, WhatsApp with a prefilled message, an article hub built on keyword research, and FAQs with structured data.
Every Service Page Is a Landing Page
Anyone looking for transport wants to know two things: that there is a vehicle of the right size, and how to get a quote fast. So each service page, from worker and student shuttles to events, trips and the airport, opens with a photo banner, trust markers (since 1988, Ministry of Transport and Ministry of Education licences, a 24/7 control centre) and call and WhatsApp buttons side by side. On phones the quote form moved from the bottom of the page to right under the headline. The WhatsApp button opens a prefilled message with origin, destination, date and passenger count, and every enquiry from any form lands in a lead table together with its traffic source, including the campaign it came from.
The Real Fleet, a Vehicle for Every Group Size
Instead of stock photos, the site is built around the company's own fleet: photos of the coaches in Y.K. livery, and drone footage the client shot, which we cut together with AI-generated clips into a silent loop behind the homepage headline. The film loads only after the page is up, and not at all on a slow connection or in data-saver mode. Each of the six vehicle types, from van to coach, has its own page with seat count, who it suits, a comparison table against the sizes above and below, and an FAQ. Along the way we improved speed: the mobile Lighthouse performance score rose from 52 to 78, and the time until the main content appears dropped from 12.8 to 4.2 seconds.
SEO That Starts With What People Search For
The SEO work began with keyword research across hundreds of transport queries, and the gaps we found became new pages: a guide to how many seats each vehicle has, group transport to Eilat and to the Dead Sea. We rewrote the existing service articles from verified facts only, with an "in short" box, questions and answers, internal links to the service and vehicle pages, and outbound links to official sources such as gov.il and the Israel Airports Authority. Every page has a unique title and description, and FAQs are marked up with FAQPage schema. The SEO work continues every month with new articles.
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