Urban Market
Office-Kitchen Supply for Organizations · Herzliya Pituach
We built a conversion-focused B2B landing page for Urban Market, an office-kitchen supplier for large companies and institutions operating from its warehouse at Shenkar 7, Herzliya Pituach, to serve the campaigns we run for it: one message ("one supplier, one invoice"), a "today vs. Urban Market" comparison, client logos such as General Motors, Citibank and L'Oréal, a 3-step process, admin-manager FAQs and an intro-call form that feeds the CRM directly.
One Message for One Audience: The Office Manager
A B2B landing page does not sell fruit; it sells peace of mind. We identified the real buyer, the office manager in an organization of hundreds of employees, and built the whole page around her pain: "managing 4 suppliers is not a job, it is a punishment". A visual comparison of today (4 suppliers, 4 invoices, 4 WhatsApp threads) versus Urban Market (one supplier, one consolidated invoice, one budget line), a category ticker, and logos of General Motors, Citibank, First International Bank, Verint, Radware, Medtronic and L'Oréal that do the trust work before the first scroll.
Objection Handling: 6 Advantages, 3 Steps, 5 Questions
The big objection in this market is "we already have a supplier". So the page never asks to switch; it offers a 15-minute call and a trial of one category alongside the current supplier, with no contract and no minimum. Six advantage cards with branded imagery (a warehouse inside the business district, order today and receive tomorrow, same-day replacement, a monthly consumption report), a 3-step process, and an FAQ written from the five objections heard on the first call. Even "we are not for everyone" is part of the message: it filters out small leads and reassures the large ones.
Built for Campaigns: Fast, Measurable and Wired to the CRM
The page is clean static HTML on Vercel, with no CMS and no plugins: WebP images in tailored sizes, JSON-LD schema, and a weight that keeps the speed score high for paid campaigns. A short "book an intro call" form (name, organization, headcount, phone) with a honeypot field against spam posts straight into Airtable, the client's CRM, next to WhatsApp and a direct line to the owners. A Meta pixel measures conversions, and the form carries a privacy notice and consent per Amendment 13 of the Israeli Privacy Protection Law.
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