Adi Schechter Group
Mortgages, Real Estate & Reverse Mortgage · Israel
We built a brand website for the Adi Schechter Group, a multi-vertical practice that bundles mortgage advisory, real-estate brokerage, project management and reverse mortgages for seniors under one roof. The site features vertical-specific service pages, a deep finance blog, a consultation booking flow and a digital business card.
Reverse-Mortgage Product Page for Seniors
Reverse mortgages are a niche product that needs careful, non-threatening explanation, so we built a dedicated landing page covering how it works, eligibility, risks and benefits. The typography is larger, the language plain, and we added an explainer video and intake form tailored for this audience. This lowers friction with adult children who decide alongside the parent.
Consultation Booking System with Vertical Selection
We built a consultation booking system where the client picks the vertical relevant to them (mortgage, real estate, project management or reverse mortgage), routing the meeting to the right team member. This speeds up first meetings and saves leads from the "who will get back to me?" anxiety. They are straight in the calendar.
Financial Knowledge Blog + Digital Business Card
We launched a professional blog answering early prospect questions like "should I take a mortgage in 2026?" and "what to do with an investment apartment?", driving SEO and building expert authority. Adi also uses a digital business card with WhatsApp routing in business meetings and on social, creating a quick connection with interested prospects.
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