Optica Enaim · Multifocal Landing Page
Optician & Multifocal Fitting · Petah Tikva
We built a campaign landing page for Optica Enaim in Petah Tikva, whose branding and owl mascot we created, that speaks to people who already bought multifocal glasses elsewhere and were disappointed: one headline ("Already tried and been let down?"), four familiar pain points, the OPTOMAX exam and the 7-step MULTIMAX method with real photos from the store, customer video testimonials, an FAQ and three short name-and-phone forms that feed the store's lead system.
Speaking to the Ones Who Were Already Let Down
Most people searching for multifocals do not need convincing that the product exists. They need a reason to believe it will work this time. So the page does not open with a promotion but with a question: "Already tried and been let down?". Right after it come four pains that anyone who has been through it recognizes: headaches, blur when switching between far and near, expensive glasses left in a drawer, and the fear of throwing away thousands of shekels again. The explanation that follows does not blame the customer: multifocal success depends on a whole chain of exam, measurements, frame, lens and manufacturing, and one weak link is enough to disappoint. Guiding all of it is the owl in blue glasses, the mascot we created for the store as part of its branding. The owl also stars in the store's campaigns and videos, so a visitor arriving from an ad knows at once they are in the right place.
The Process Is the Proof: OPTOMAX, Seven Steps and Five Questions
Instead of promising, the page shows how the work is done. The 40-plus-minute OPTOMAX exam is presented with a video, and the MULTIMAX method is broken into seven steps, from the exam through frame and lens selection, biometric measurements, manufacturing with a boutique lab and a double quality check to handover and follow-up, each step with a real photo from the store. We added a list of five questions "worth asking at any optician before you order", which turns comparison shopping into an advantage instead of a threat. Then come customer video testimonials, Google reviews, the frame offer with its condition stated openly, and an FAQ that answers the core worry: what happens if I still do not adapt.
Built for Campaigns, Inside the Existing Site
The page is custom-coded and sits inside the store's WordPress site, with no extra hosting and no heavy template. Three short forms, in the hero, the middle and the end, ask only for a name and phone number, with number validation, a privacy-policy consent box and a honeypot field against spam. Every lead goes into the call-tracking and lead system the store already works with, together with its traffic source. Every funnel step, click, field error, send attempt and success, is measured in Google Tag Manager and the Meta pixel, so the campaigns learn from real leads. On mobile a fixed bar offers call, WhatsApp and booking, and the videos load from YouTube only when tapped.
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