Optica Enaim · Website Renovation
Optician & Multifocal Specialist · Petah Tikva
We renovated the website of Optica Enaim in Petah Tikva, a store with 40 years of experience whose branding and owl mascot we created: a new, consistent design across every page, a homepage with a full-screen video and a strengths strip, 42 rebuilt pages, a new article template and forms connected to campaign measurement. The addresses of the pages that bring traffic from Google were kept, and old pages were redirected to the matching ones.
A New Design for the Same Brand
The old site was built up over years, and along the way it collected 11 fonts and 130 different colours that changed from page to page. We replaced all of that with one design system: the store's colour palette in a cleaner version, a new header and menu, and one consistent template for every page. The homepage opens with a full-screen video and a strengths strip that sums up why people come here: 40 years of experience in Petah Tikva, the OPTOMAX eye exam, the MultiMax fitting method and lenses from a German boutique lab. Then come customer video testimonials, the frame offer, Google reviews and the article magazine, with the owl in blue glasses we created for the store along the way.
Every Page Rebuilt Without Losing Google
We rebuilt 42 pages, from eye exams and multifocals to contact lenses, frames and glasses repair, each one from the content that was already live. The addresses of pages that get Google impressions or are cited in AI answers did not change. Every service page now has breadcrumbs, a strengths strip under the title, visible booking and WhatsApp buttons, and FAQs marked up with FAQPage schema. Old landing pages and test pages that never brought a click from Google were redirected to the matching pages, and alongside that we removed duplicate H1s from dozens of articles and wrote the missing meta descriptions.
Articles That Read Well, Inquiries That Count
For the blog we built a new article template: a text column at a comfortable reading width, a side table of contents that marks where the reader is, an "Optica Enaim team" byline, a card for booking an eye exam and a "more articles on the topic" row at the end. We added 66 internal links inside 43 articles and "articles on this topic" rows on the topic pages, so every article leads to its service page. And we connected the forms on the new pages to one thank-you page, so an inquiry from them is now counted in the campaigns.
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