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Simple Web
Nonprofit Trauma-Therapy Center · Bnei Brak
We built a sensitive, accessible brand site for New Horizon — a nonprofit trauma-therapy center founded during the October 2023 conflict, offering free treatment to reservists, security personnel and their families. The site explains therapy modalities, presents staff profiles, and offers discreet contact channels including a confidential intake form and WhatsApp.
We built a dedicated explainer page for each therapy modality — EMDR (eye-movement reprocessing), PE (prolonged exposure), WET (written exposure therapy) — in clear, non-threatening language. We deliberately demystified these concepts, because someone with PTSD needs to understand what they're walking into before they'll agree to come in for a first session.
We presented the clinical staff in personal profiles — name, photo, credential (clinical psychologist, clinical social worker, psychotherapist), specialty modality, and focus areas. In a mental-health nonprofit, professional trust isn't optional — it's everything. Each profile lets a patient choose a therapist by personal fit, not just availability.
We built an intake form carefully designed for this audience — no excessive required fields, with reassurance copy ("can I stay anonymous?"), a WhatsApp option as alternative, and full WCAG AA accessibility. The site itself uses a calm palette, typography legible even under distress, and avoids animations that could trigger.
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