Nesia-Tova
Bike Carriers for Cars · Official Importer · Herzliya
We upgraded the website of Nesia-Tova from the ground up. It is the Shopify store of the official importer of Uebler and Hapro bike carriers and Fidlock products, with a showroom in Herzliya, and we run its SEO for Google and AI search. The store kept its address and its products, but almost everything else is new: a rebuilt homepage, a main menu with images, product pages where the buy button and WhatsApp moved to the top, a set of icons we designed for the site, Google titles and descriptions for every category and carrier, and a knowledge center with eight new guides.
The Same Store, a New Website From Start to Finish
The previous site looked like a template store: a red top bar, one large image with a single headline and a button, and a two-row menu. We did not build a new store; we upgraded the existing one: the same address, the same roughly 240 products and the same ordering system, on the current version of the theme and with code we wrote for the site. The homepage now opens with a headline that says what the business does, "bike carriers for cars from the official importer", next to drone footage of a car with a carrier, one button to all carriers and one to book a showroom visit on WhatsApp, the Google rating and a short video showing how easy a carrier is to mount. Below it come categories in photos, the leading carriers, a chapter per brand with a video, real photos of carriers on cars in Israel, a section about the owner with his YouTube tutorials, real Google reviews in Hebrew and the showroom details. The main menu opens into a wide menu with images we generated with AI from the business's own products, and on phones it carries WhatsApp, call and directions buttons. We built every change on a copy of the site and went live after a full backup of the store.
A Product Page That Leads to a Purchase or a Showroom Visit
A bike carrier is a considered purchase, and many customers want to ask a question or see the carrier in the showroom before they buy. On the old product pages the add-to-cart button sat about 4,500 pixels below the top of the page on a phone, after the whole description, the FAQs and the spec table. Now it comes right after the price and the key specs, and a fixed buy bar follows the visitor down the page. We folded the long description into tabs for product details, shipping, warranty and service, and vehicle fit, and added installation videos to the carrier models. The WhatsApp button opens a ready-made message asking for a photo of the tow hitch and the car model, because that is the first question in every carrier fitting, and a second button books a showroom visit.
A Set of Icons Designed for the Site
So that the business's strengths register at a glance, we designed a set of 3D icons in the brand's black and yellow: official importer, manufacturer warranty, service and repairs in Israel, a showroom in Herzliya, and delivery. The icons recur across the site: in the trust strip under the top of the homepage, under the buy button on product pages and in the footer, so the visitor meets the same promises at every step of the purchase. Alongside them the site got a favicon made from the logo, which it did not have before.
SEO and Content: From Automatic Titles to a Knowledge Center
Before the upgrade most categories had no description for Google, and 93% of product images had no alt text. We wrote a Google title and description for all 33 categories and every carrier, cleaned up the product names, and added alt text to the images, so that more than 90% of product images have it today. On the main category pages we added a short buying guide under the products, and across the site we added one H1 per page, breadcrumbs, structured data for the store with its address, and an llms.txt file that tells AI engines who the business is. We organised the articles into a knowledge center by topic (choosing a carrier, installation, maintenance and reviews), and every article gained an author box for the owner. In October 2026 eight new guides of roughly 1,500 to 2,500 words went live, with FAQs: how to choose a carrier for e-bikes, what to check in a used carrier, and six guides to cycling routes by region of Israel. From here the SEO work continues every month with new articles.
Why choose Simple Web
Expertise & Experience
Years of experience in all digital fields - websites, campaigns, branding. Every project built with custom care and professionalism.
Modern & Professional Design
Unique design tailored to business needs. We combine aesthetics with functionality and perfect UX.
Personal Support & Service
We accompany every client from start to post-launch. Technical support, updates, and fast response.
Advanced Technologies
Cutting-edge tools - AI, automations, and advanced marketing platforms that deliver measurable results.
Solutions Tailored to Your Business
Every project is custom-built. No templates - real solutions that grow your business.
SEO-Optimized
Every site we build is SEO-ready - fast loading, proper structure, focused content.
Our Projects
Real projects for real businesses - brand sites, online stores, and lead-generation campaigns. The work below speaks for itself.
Growth