Hadar Mallach
Handmade Ceramic Tableware & Ceramics Classes · WooCommerce Store
We rebuilt the website of Hadar Mallach, a studio in Kfar Yona for handmade ceramic tableware and for ceramics classes and workshops. The new site is a WordPress and WooCommerce store with 53 products across categories and two collections, a product page with colour choice and trust marks, a classes and workshops page with an enquiry form, a gift card and a magazine of guides. Every address of the old site was kept or redirected to the matching page.
A Store for Handmade Tableware, on a New Site From End to End
In Hadar Mallach's studio every piece is made by hand, on the wheel or hand-built, and no two pieces are alike. The site had to show that and sell with ease, so we rebuilt it on WordPress and WooCommerce, in a clean design of black, white and clay tones, with real photos of the pieces only. A shipping strip runs across the top of every page (₪20 shipping on orders over ₪399, and free shipping over ₪600), and the "shop" menu opens into a wide panel with a photo for every category. The homepage opens with the headline "handmade ceramic tableware" over photos of the pieces, with one button to the shop and one to the workshops. Below it come four trust marks, the categories in photos with the number of products in each, "best sellers", the two collections LAVA and PEREH, a short introduction to Hadar, the classes and workshops, the gift card, and a newsletter signup.
A Shop and a Product Page for Pieces That Are One of a Kind
The shop holds 53 products, and at its top runs a strip of round photos: six categories (dinnerware, drinkware, serveware, cooking and baking, holidays, and home decor) and the two collections, next to sorting by price, newest and best selling. Product cards show the colours a piece comes in, and tags such as "pair" or "set of 4" say what you get. The product page has a photo gallery with thumbnails and zoom, the collection name, a colour choice in round swatches, quantity, and an add-to-cart button that opens a side cart. Under the button there is a shipping box with the delivery time, four trust marks (handmade, carefully packed and ready to give, secure payment by card or bit, and a clear returns policy) and a link to ask on WhatsApp. Further down come the product details, a "why handmade?" section and "complete the table" with pieces that go with it. Every product page carries structured product data, so Google understands what is sold on it.
Classes, Workshops and a Gift Card on the Same Site
The studio is also a ceramics school, so the classes and workshops have a page of their own. It presents four options, each with its price and terms: a weekly wheel-throwing class for women, "young ceramicists" for grades 4 to 9, a private workshop for a group of 2 to 7, and a pottery painting workshop. After them come the occasions the workshops suit, a short video from the youth class, three steps to get started, a testimonial and a short enquiry form (name, phone and what interests you) with a privacy-policy consent box, next to a link to WhatsApp. For the gift card we built a page that explains in three steps how to redeem it at checkout, and a separate page for checking the balance.
A Magazine of Guides, and a Move Without Losing Addresses
So that the site answers the questions people ask before buying or signing up, we set up a magazine in three topics: guides, gifts, and classes and workshops. It holds guides such as choosing a set of plates or a mug for coffee and tea, gift ideas for a wedding, for Hanukkah or for a mother, and articles on a wheel-throwing workshop, a class for children and a workshop for a birthday or a team day. Every article opens with an author line, an update date and a short summary, continues with a table of contents and ends with FAQs. In the move to the new site we kept the existing addresses, and every old address that changed sends a 301 redirect to the matching page. After launch we checked the site's 108 addresses and every internal link, and found no broken link.
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