FADE & BLADE
Premium Barbershop · Petah Tikva
We built a brand website for FADE & BLADE, a premium men's barbershop in the Metro Park complex in Petah Tikva: haircuts, beard design, traditional hot-towel shaves, kids' cuts and facial treatments, in an industrial setting of concrete, walnut and orange leather chairs. The site features a video hero, a price list, barber profiles, haircut-style pages, a grooming-product shop with WhatsApp ordering and an article hub, in Hebrew and English.
A Local Content Hub Built for Search
We built 8 haircut-style pages (fades, beards and more) and an article hub aimed at men searching around Petah Tikva, with every page mirrored in English under hreflang. Underneath, HairSalon schema on every page carries the address, opening hours and service areas, so Google understands exactly where the shop is and who it serves.
A Product Shop Without Cart Friction
Instead of a full online store, we built a filterable grooming-product catalog where every product has an "order on WhatsApp" button with a prefilled message naming the product, and pickup happens at the shop. Each product has its own page with FAQs and Product schema, so the range is findable in search without burdening the shop with shipping logistics.
The Barbers as Landing Pages
Every barber on the team has a personal page with specialties, experience and a direct "book with" button, marked up with Person schema. In a barbershop, clients come back for a specific barber, so we turned each barber into their own entry point, with one-tap booking by WhatsApp or phone from every page on the site.
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Expertise & Experience
Years of experience in all digital fields - websites, campaigns, branding. Every project built with custom care and professionalism.
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Unique design tailored to business needs. We combine aesthetics with functionality and perfect UX.
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