Expertline
Renovation Contractor & Project Management · Central Israel
We built a WordPress brand website for Expertline Projects Ltd., a renovation contractor and project-management company with 150+ projects and 10+ years of experience (9.69 out of 10 on Midrag): an AI-generated hero video, a multi-step renovation cost calculator that captures a lead before showing the estimate, 5 video testimonials we produced, before-and-after sliders, an FAQ, a digital business card and a contact form with privacy-policy consent.
A Renovation Calculator that Turns a Curious Visitor into a Lead
The first question of anyone considering a renovation is "what will it cost me". Instead of hiding the answer behind a form, we developed a custom-coded renovation cost calculator: the visitor picks a renovation type (full, bathroom, flooring, painting or a custom mix), answers stepped questions about square metres, floor and elevator, plumbing, electrical points, doors, drywall and paint, and gets an itemised estimate including VAT from the company's real price book. The details are captured before the result is shown and sent to Expertline with every answer, so each callback starts with a picture of the project.
Social Proof: Midrag, 5 Video Testimonials and Before-and-After
In renovation, the big fears are "price surprises" and "the contractor who disappears". So the site is full of proof: 6 reviews from real clients with name and city, taken from the company's Midrag profile (9.69 out of 10, 107 reviews), a carousel of 5 video testimonials we filmed and produced with Expertline clients, before-and-after sliders, a work gallery, and "the Expertline standard": four principles (full transparency, stress-free management, rigour, proven experience) that answer the objections before they come up.
AI Hero Video, Team, Digital Business Card and Accessibility
Instead of a shoot day we generated an AI hero video for Expertline in two versions, landscape for desktop and portrait for mobile, with four live counters over it (150+ projects, 10+ years, 100% transparency, 360° coverage). Below it: the team in four portraits, three service areas, an FAQ and a short contact form with a privacy-policy consent box. We added a digital business card with save-to-contacts, an accessibility toolbar and statement, and a WordPress + Elementor stack on Hostinger behind Cloudflare edge caching, so the team updates content themselves.
Why choose Simple Web
Expertise & Experience
Years of experience in all digital fields - websites, campaigns, branding. Every project built with custom care and professionalism.
Modern & Professional Design
Unique design tailored to business needs. We combine aesthetics with functionality and perfect UX.
Personal Support & Service
We accompany every client from start to post-launch. Technical support, updates, and fast response.
Advanced Technologies
Cutting-edge tools - AI, automations, and advanced marketing platforms that deliver measurable results.
Solutions Tailored to Your Business
Every project is custom-built. No templates - real solutions that grow your business.
SEO-Optimized
Every site we build is SEO-ready - fast loading, proper structure, focused content.
Our Projects
Real projects for real businesses - brand sites, online stores, and lead-generation campaigns. The work below speaks for itself.
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