Amir Cohen · Medical Massage & Dry Needling Landing Page
Sports Therapy, Medical Massage & Dry Needling · Haifa
We built a landing page for Amir Cohen, a sports therapist and medical massage therapist in Haifa, that speaks to people who come in with pain rather than looking to be pampered: one headline ("Real results."), six pain areas that each open a ready-made WhatsApp message, an open list of who the treatment suits and who it suits less, a three-step process, Google reviews and a short name-and-phone form. The page became the site's homepage, and every address of the old site now leads to it.
Here for Treatment, Not Pampering
Amir Cohen has spent more than 13 years treating athletes and active people with back pain, neck pain and sports injuries, and the people looking for him want their pain solved, not an hour of pampering. So the page opens with the headline "Real results.", followed straight away by a headline that says what the treatment is and where: medical massage, sports therapy and dry needling in Haifa for back pain, neck pain and sports injuries. Under the WhatsApp and call buttons come the trust signals: the Google rating, the years of experience, and the fact that Amir is the sports therapist of the Maccabi Kiryat Motzkin senior basketball team. Then come short quotes from real Google reviews, and six pain areas in photos: lower back, neck and shoulder blades, shoulder, sports injury, thigh, knee and shin, and pain that keeps coming back. A tap on an area opens WhatsApp with a message that already says what hurts, so the conversation starts in the right place. Throughout the page we used only the professional titles Amir actually holds, and in the "who treats you" section the titles appear with the place where he qualified, Campus Shiaim or the Wingate Institute.
Who It Suits, and Who It Suits Less
A page that promises everything to everyone brings in enquiries that do not fit. So before the page asks for details, it says openly who the treatment suits: competitive or semi-professional athletes, such as Ironman and triathlon athletes, as well as people who simply enjoy sport, people who sit at a computer for hours and have developed real movement limits, and people with a chronic condition such as disc problems or "tennis elbow". Anyone looking for a couples massage, a gift voucher or a spa knows up front that it suits them less. A separate box lists the conditions that need a medical check before coming in, such as pain after acute trauma or severe pain with a high fever. We wrote these lists together with Amir. Then the page presents the treatments themselves: sports-injury treatment with manual therapy, kinesio tape and movement rehab, medical and sports massage, dry needling only when it fits and without needles for those who would rather avoid them, and exercises to continue at home. The process is shown in three steps: a short conversation, a focused treatment, and a home plan with follow-up.
The Site's New Homepage
We built the page in Elementor inside Amir's existing WordPress site, and it became the homepage. The old pages were archived, and every one of their addresses now sends a permanent (301) redirect to the new homepage, so old links and search results never end on an error page. The booking section gathers what people want to know before getting in touch: the clinic in the Ramat Alon neighbourhood of Haifa, a weekly treatment day in Ramat Gan by appointment, the hours and the price. Next to it sits a short form that asks only for a name and phone number, with optional fields for what hurts and where is convenient, a consent box, and a thank-you page after sending. On mobile a fixed bar with WhatsApp, call and the form follows the visitor, and steps aside whenever the contact buttons are already on screen. Eight FAQs, such as the difference between medical and regular massage, whether dry needling hurts and when to see a doctor first, are marked up for Google as FAQ structured data. The motion on the page is gentle, reveals on scroll and counting numbers, and it stops for anyone whose device asks for reduced motion.
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