Website Types: Which Site Fits Your Business and How Much It Costs
A guide to website types: landing page, brand website, store, portal, blog, mini-site. What each does, who it suits, real 2026 prices and sites we built.
"I want a website. How much does it cost?" This is one of the most common questions we get, and also one of the hardest to answer without context. The reason: there are very different types of websites, and each type justifies a completely different budget. A one-page landing page, a ten-page brand website and a store with 500 products are three different projects. If you don't know the type, you don't know the price. In this article, we break down the six most common types of websites: what each one does, who it suits and what affects the price, and we show example websites of each type.
1. Landing page
What it is: One page, one message, one action. It is built for paid campaigns: the customer clicks an ad, lands on the page and leaves their details.
Who it suits: Anyone running a campaign on Google Ads or Meta, or promoting a single service or a specific offer.
What it includes: A strong headline, a value proposition, social proof, FAQs and a short form. No distracting menu.
Price: With us, it is priced by quote according to scope, and the page is ready within 5–7 business days. On the market, you will find offers ranging from a few hundred shekels for a template to several thousand for a designed page with copywriting and conversion tracking. What is included at each level is explained in our article Landing page cost in 2026.
2. Brand website
What it is: 5–15 pages that present the whole business: home, about, services, portfolio, blog and contact.
Who it suits: Most businesses. Consultants, B2B companies, studios, professional firms, boutique brands and service businesses.
What it includes: A full site structure, SEO infrastructure, a content management system, mobile optimization and a CRM connection.
Price: With us, from ₪5,000, within a typical range of ₪5,000–15,000 and up, depending on the number of pages, the design and the content. Every website order includes 6 months of SEO articles as a gift (worth ₪4,500). What it must include and what the process looks like are covered in our complete guide to building a brand website.
3. Online store (e-commerce)
What it is: A full commerce platform: a product catalog, a shopping cart, payment processing, inventory management and shipping.
Who it suits: Anyone selling physical or digital products online.
What it includes: Product management, payment by credit card, Bit, Apple Pay and PayPal, integration with Israeli shipping companies, a connection to your accounting software, and SEO for every product.
Price: With us, ₪8,000–30,000 depending on the size of the catalog and the integrations, on Shopify or on WordPress with WooCommerce, and ready in about 14 business days. How to choose a platform and what to check before you start are covered in our guide to building an online store.
4. Portal, community or system with users
What it is: A website with registered users, a personal account area and management systems. For example, a course platform, a customer system or a community forum.
Who it suits: Online services, coaches who sell digital content, and B2B platforms.
What it includes: Registration and login, a personal account area, permissions, gated content and recurring payments.
Price: Based on a specification. This is the only type that can't be priced before the processes are spelled out, because the system is built around your business logic, not around a template.
5. Blog or magazine website
What it is: A website that is mainly about content: articles, news and reviews. Revenue usually comes from advertising, subscriptions or sponsored content.
Who it suits: Thought leaders, content creators, and companies whose content is their product.
What it includes: An advanced article system, categories, search, a newsletter and social media integration.
Price: Based on a specification. A blog inside an existing brand website is a different story: it is included in the websites we build, together with half a year of articles.
6. Mini-site or one-page website
What it is: A website of 1–3 pages. It sits between a landing page and a full brand website.
Who it suits: A new business that has just started out, a solo freelancer, or a short-term project.
Price: This is the entry point for a small brand website, from ₪5,000. And if what you really need is one page with your phone number, WhatsApp, a gallery and a form, a digital business card may do the job for less. The price comparison is in our article on digital business card cost.
How to choose the type of website: three questions
Before you compare prices, answer three questions. They narrow the six types down to one or two:
- What is the customer supposed to do on the website? Leave their details for a call: a brand website or a landing page. Buy now: a store. Log in and use a service: a portal.
- Where will the traffic come from? From paid campaigns: a landing page, with a small website behind it. From organic search and referrals: a brand website with a page for each service, plus articles.
- How long does it take the customer to decide? Minutes: a sales-driven structure. Days or weeks: a structure that builds trust, with about, team and portfolio pages.
A business that answers "leave their details, from search, after a few days" needs a brand website. A business that answers "buy, from campaigns, within minutes" needs a store with landing pages for promotions. Most businesses fall somewhere in between, which is why the most common combination is a brand website plus one or two landing pages.
What affects the price beyond the type
- Custom design or a template. A unique design takes more hours, and it pays off when trust is the product.
- Content writing. Who writes the copy: you, or a team that knows SEO.
- Original photos. Professional photography of the team and the business versus stock images.
- Integrations. CRM, appointment booking, payment processing, accounting and SMS.
- Languages. A bilingual website means almost double the content.
- Urgency. An especially tight timeline costs more anywhere.
What a small business really needs from all of this, and what it can skip in the first year, is explained in our article on website building for small businesses.
Example websites: what each type looks like in practice
The fastest way to understand which type suits you is to look at examples. Here are a few websites we built, taken from our portfolio:
- Brand website for professional services: Or Attel Law & Mediation; JLRE real-estate appraisal.
- Brand website for construction and real estate: Levinstein Nativ.
- Brand website for healthcare: Tel Aviv Dental (Dr. Mimon).
- Online store for fashion: Mona Liza Fashion.
- Online store for cosmetics: YSEE by Yulia.
- Store for a plant nursery: Peer Nursery.
- Brand website for a local business: Handi's Barbershop.
Notice how the structure of each one follows from its goal: a store is built around the product and the cart, a brand website around services and trust, and a local business website around booking an appointment.
What Simple Web does about it
We are an AI-first marketing agency from Bnei Brak, certified Meta partners and Google advertising experts, with 200+ clients and 28 five-star Google reviews. We always start with a free discovery call, and only then do we recommend a type of website and give you a price. We build every type with AI, with SEO infrastructure, fast loading, a CRM connection and a content management system that lets you make updates yourself. Details about a brand website and our other services are on our service pages.
In short: there is no "one price" for a website. There are different types, and each type costs something different. Sometimes the right combination is a brand website with a landing page, or a store with a blog. Want to know what fits your business? Tell us what you do, and we will come back to you with a recommendation and a price.
Sources
- web.dev — Core Web Vitals — the speed metrics Google measures, and why they are part of the price of a good website
